With world-class museums, quirky festivals, theatre, live music, laid-back bars and delightful restaurants, there’s never a dull moment in Amsterdam.

Activities & excursions

Sign up for a tour or excursion to discover a side of Amsterdam you might never see on your own. For example, a canal cruise is an absolute must for every first-time visitor. The history of Amsterdam is intimately connected with water. Its 165 canals were created over the centuries to stimulate trade and transport and reclaim land to expand the city. They define the city’s landscape and in 2010 Amsterdam’s canal ring was recognized as a UNESCO world heritage site. Besides providing a stunning backdrop to the city’s historical centre, floating down Amsterdam’s canals is one of the most memorable ways to discover the city. Whether you’re a first-time or frequent visitor, everything in Amsterdam seems a bit more magical when viewed from a boat.

Amsterdam is one of the most bicycle-friendly cities in the world. Amsterdammers are born on bikes and you’ll see them whizzing by at breakneck speeds. Thanks to the many bike paths in the city, pedal power is all you need to uncover the city’s gems on your own, or as part of a guided bike tour. The narrow, winding streets of Amsterdam’s historic 17th-century city centre aren’t really suited to travel by car. Here, pedestrians and cyclists definitely have the upper hand and most locals consider their bikes as the best – and often their only – means of transport. And with up to 400 kilometres of bicycle paths leading just about everywhere in town, it’s no wonder that Amsterdam is a true cycling city.

Or travel outside the city and experience the typically Dutch landscape of windmills, dikes and manicured green pastures. Stroll through quaint fishing villages, take a boat tour along the scenic waterways or cycle along the dunes.

Museums & galleries

Amsterdam is home to a variety of world-famous museums. No trip to the city is complete without stopping by the Rijksmuseum, Van Gogh Museum, or Anne Frank House. But the city has a multitude of treasures outside of the Museum District. From museums about cats to an amazing collection of handbags, plus photography, archaeology, contemporary art and more, Amsterdam has museums and galleries for every type of interest.

Shopping in Amsterdam

With everything from multi-story department stores and exclusive boutiques to antiques and contemporary Dutch design, Amsterdam inspires even the most discerning shopper.

I Amsterdam City Card

The I Amsterdam City Card is the smartest and most affordable way to explore Amsterdam. It gets you free entry to all the best museums and attractions, unlimited use of GVB public transport (so you can go wherever you like for free), great discounts, free giveaways and special offers – all included in a single card.  And it doesn’t stop in Amsterdam. Get out of town and discover the charms of the surrounding area, including historic Haarlem, the harbour village of Enkhuizen, the Amsterdam Castle Muiderslot, perfectly preserved Zaanse Schans and picture perfect Volendam/Marken. Check out the website of IAmsterdam for more information about the possibilities and costs.