According to research performed by Sportservice Flevoland, Challenge Almere-Amsterdam 2014 had an economic impact of 1,1 million euro in Flevoland. Sportservice Flevoland carried out the research by looking at the spendings of visitors as well as the organization itself during and surrounding the Challenge Almere-Amsterdam weekend (12-14 September 2014). The economic impact has risen with 37,5% in respect to the impact of 2013 ( € 800.000).
The research was carried out according to the national WESP-method (evaluation of sport events) and takes into account the additional spending of visitors whom, when Challenge Almere-Amsterdam would not have taken place, wouldn’t have visited Almere of Flevoland. The visitors whom were questioned for this research originate from the Netherlands as well as foreign countries. They have spent approximately € 59,11 per person, mostly on food and drinks. Almost 20% of the visitors stayed in a hotel in Almere and surroundings.
Organization and region
By hiring companies and services from the region itself, Challenge Almere-Amsterdam has spent mostly in Flevoland. This local relations creates support for the race itself as well, according to commercial director Jort Vlam. “The organization behind Challenge Almere-Amsterdam is pleased with the results of the research and the economic surplus the triathlon provides the city and province with. The increase in both economic impact and competing athletes and visitors shows that we’ve chosen the right path with our triathlon”, according to Jort Vlam.
Challenge Almere-Amsterdam 2015
The Challenge Almere-Amsterdam 2015 will take place on Saturday 12 September. Besides the long distance event, many other races will take place during the weekend of 11-13 September, like the Junior Challenge, Senior Challenge and Business & Family Relays. Furthermore, the Dutch teams will compete during the Premier League finals on Sunday September 12th.