Challenge Expo

During the CHALLENGEALMERE-AMSTERDAM Triathlon, it is possible to promote your products and services and to sell your merchandise at the Expo. This is an excellent opportunity to reach a wide target audience. We expect over 2.500 athletes at the start, divided over three days: Friday 7, Saturday 8, and Sunday 9 September. Furthermore, we expect over 30.000 spectators during the event.

The Expo site is situated on the Esplanade, in the middle of the event grounds including the finish, transition area, and registration desk.

Challenge Amsterdam
Location of Expo is at the Esplanade, in the middle of the event


Places at the Expo must be booked beforehand and must be used during the entire weekend (three days). One square meter (m2) at the Expo costs 30 euro (for three days). This space can be filled with your own equipment. We also offer the possibility to book a market stall (275 euro including a place at the Expo)

Setting up your stand

At race days you can set up your stand before the first start:
– Friday 7 September before 10:00 am (the Expo is open until 8:00 pm)
– Saturday 8 September before 7:00 am (the Expo is open until 8:00 pm)
– Sunday 9 September before 9:00 am (the Expo is open until 5:00 pm)

The race site will be guarded during the night on Friday and Saturday, so tents can remain there overnight. However, it is not recommended to leave any loose materials or equipment at your expo stand. The organization is not liable for damage to or loss of any equipment, merchandise, or tents.


It is not allowed to attach banners or promote you brand / products in any other way outside of your expo stand. To be able to use other means of promotion, please contact the organization for options.

It is prohibited to park your car at the expo during the race. You are allowed to use your car for setting up the stand, but please mind the set-up times mentioned above. Please contact the organization about your wishes concerning your departure time.


Fill out our registration form and get your exposure on the Challenge Expo!

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